Core Concept: The ice cream truck is reimagined as a "flavour identity booth", combining:
Real-world brand experience (taste, texture, design)
Interactive AI interface (create-your-avatar)
Stylized brand storytelling (characters, campaign visuals, UI)
User Journey at the Truck:
1. Step up to the counter - Choose your flavour (Mint, Raspberry, Vanilla, etc.).
2. Scan a QR code - Launch the “Build Your Scoop” app.
3. Pick a mood - Playful, Dreamy, Mysterious.
4. Hit “Scoop Me” - Watch your avatar load on screen.
5. Receive a flavour sample + your stylized avatar sent to your phone.
6. Share online - With branded #BuildYourScoop hashtag.
Build Your Scoop App Tie-In: Available via QR code.
Outcome:
Memorable physical moment tied to digital expression
A new model for “phygital” FMCG engagement
Shareable assets (avatars, portraits, truck shots) that feed into ongoing brand content
Tools Used:
ComfyUI, GGUF Flux Dev1 with 3 upscalers, Photoshop, ChatGPT